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The global acai market is booming, boosted by its status as a superfood. However, this dynamic is accompanied by significant price fluctuations, which can destabilize industry players and consumers alike. There are a number of factors behind these fluctuations, which we will discuss in this article.
Climate impact and acai
Acai is harvested in the flooded areas of Amazonia, where climate plays a fundamental role. However, recent climatic upheavals have exacerbated production difficulties.
Extreme weather events
The Amazon experienced record flooding in 2021 and 2022. Torrential rains flooded production areas. This made harvesting more complex and costly. Acai pickers faced logistical difficulties in accessing the acai palms.
In 2023 and 2024, this region of the world faced historic droughts. These prolonged droughts reduced the growth of acai palms, leading to a drop in harvest volumes. The low supply has led to a significant rise in prices, with a 70% increase this year.
Fragile agriculture without irrigation
Unlike other crops, acai production depends entirely on natural conditions. The absence of large-scale irrigation systems exposes crops to the vagaries of the climate. These unpredictable and increasingly frequent variations have a direct impact on the supply chain.
Booming global demand
Acai, a star superfood worldwide
In the United States, the acai market is now bigger than in Brazil. American consumers are massively adopting acai-based smoothies, acai bowls and snacks.
In Europe and Australia, acai's popularity continues to grow, with rapid adoption into consumer habits. Companies are innovating by offering acai-based products adapted to local consumer trends.
Exports are up sharply. In 2024, acai exports increased 30-fold compared to 2018, reaching record levels. This export boom is putting further pressure on supply, contributing to higher prices.
The role of media coverage and wellness trends
Acai enjoys a positive image, supported by influencers and nutritionists who highlight its health benefits. This craze is fuelling exponential demand, which is sometimes difficult to satisfy during periods of low harvest.
Why is acai a key crop for the Amazon?
Not all acai brands follow the same agricultural practices. At Nossa! we have chosen to source our acai exclusively from farmers who practice agroforestry. Agroforestry is a sustainable forestry model distinguished by its ability to preserve ecosystems while respecting the use of natural resources.
Acai harvesting in agroforestry allows acai palms to coexist with local flora and fauna. This method helps to preserve biodiversity and combat deforestation. As well as protecting the forest, this method supports local communities through fair and equitable remuneration.
That's why our Terraçai by Nossa! pulp is certified organic and "Fair for Life", guaranteeing full traceability and ethical practices. With over 20 million Amazonians dependent on this crop, this socio-economic model plays a crucial role in the region.
The impact of growing methods on price fluctuations
In agri-food production, most CO2 emissions come from farming practices, not transport. That's why farming methods play a decisive role. Unlike intensive monocultures, agroforestry preserves soil fertility and limits dependence on extreme climatic conditions, such as the droughts and floods that regularly affect the Amazon.
At Nossa! we put forward resilient practices to meet these challenges:
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We only work with cooperatives committed to sustainable, soil-friendly farming.
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No use of pesticides or chemical fertilizers in our production, which limits environmental impact.
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Agroforestry reduces the risk of massive losses due to climatic events.
How do these fluctuations affect consumers?
Unavoidable price increases
With growing global demand and climatic constraints, acai prices can sometimes reach record highs. These variations impact the entire chain, from harvesters to consumers.
Focus on transparency
To justify these variations, it is essential to make consumers aware of the product's origin, the efforts made to preserve the environment and the benefits it brings to local communities.
A future that balances sustainability and accessibility
At Nossa! we remain determined to offer quality acai, while overcoming climatic and economic challenges. Thanks to our commitment to agroforestry and our collaboration with local stakeholders, we are working to guarantee sustainable and responsible production.
Curious about our sustainable approach and our products? Discover our range of acai products and support a model that values both biodiversity and local communities in the Amazon.